The Author

 

Luis A. Martinez, M.Ed.
Principal
Gran Altura, Inc.
Senior Professional Human Resources
Certified Compensation Professional

 

Luis Martínez has been coaching and advising employees, professional peers and executives for many years. Most recently, Luis was a Human Resources Consultant in Xerox.

 

While in Xerox, Corp., Luis directed a global human resources team for Xerox Worldwide Manufacturing, with facilities in the U.S., Latin America, Europe and Asia. His previous assignments were with Lehigh Valley Hospital, Exide Corporation, Hay Associates, and the U.S. Government.

 

Luis earned a B.A. in Psychology and M.Ed. in Counseling from the University of Delaware. He also earned certification as a Senior Professional in Human Resources (SPHR) and as a Certified Compensation Professional (CCP).

An avid sports car racer, Kung Fu practitioner and triathlete, Luis and his family have a home in Pittsford, near Rochester, New York.

Testimonials

 



 

“Courage is being scared to death and saddling up anyway.”

—John Wayne

“You’ve changed my life! You made me put me first, and no one has ever made me put me first.  No one ever asked me – “And what do YOU want for yourself?”  I’m getting rid of all the people who were hanging on me, feeding off me, sucking me dry.  But you, Luis – you get to stay in my inner circle.”

— Rachelle Evans, after she dumped a horrible employer, followed every step of this Personal Value Proposition process and landed a targeted position in Phoenix, AZ

“Brilliant!”

— Michael Van Ingen, Cornell Graduate, on the simplicity of this process.

“Luis, I’m just writing to let you know that I found a new job working for the largest bakery supplier in the world. The match was perfect for Holly and me. With this company came a [big!] raise in my base salary, profit sharing, medical benefits, car, (all gas, insurance and maintenance) and a nice 401(k) retirement account.

I want to thank you for all your help and the push I needed to get out of my last dead-end job. This new job will grow as I do, allowing me to keep up with our financial demands, and enjoy what I do best along the way. Holly and I continue to tell our friends - you have helped many lives and families, more than you will ever know! Thanks again.”


— Michael Malley, Sales Professional